The first store was established in 1999 in Heilbronn, Germany, which still remains as a head office for its branches. During eight successful years of collecting experience in a highly developed jewellery sector, the company has gone through major business changes to develop its product range and enlarge its customer base. Having developed from a small jeweller to one of the key players in the European jewellery sector, the trade name GLAMIRA was established in 2011. In the same year, GLAMIRA started to produce customisable jewelry, significantly broadening its appeal. By the end of 2011, GLAMIRA made excellent progress in the UK and Spanish markets in addition to Germany.

In 2012, GLAMIRA started to design and develop its own products. This change of strategy provided an opportunity to actively enter the international arena. In the same year, GLAMIRA started to trade in Austria and Switzerland. In 2013, the company successfully continued to enter further international markets by adding Finland, Italy, Denmark, Sweden, and France to its growing portfolio.

Throughout 2014, GLAMIRA reinforced its corporate structure allowing the business to enter the markets of Western Europe and has quickly developed in the key European markets. In 2016, GLAMIRA continued to enlarge its business in the markets of Eastern Europe and the Far East in addition to the USA, the Pacific region, and South America.

GLAMIRA is now a pioneer jeweller delivering to more than 65 countries with its 76 existing online stores and offices in 8 countries - Germany, Switzerland, USA, UK, Norway, Australia, Bulgaria, and Turkey.

We at Glamira work tirelessly to meet customer needs both professionally and effectively - in line with our corporate values of integrity and trust. GLAMIRA has developed a world-class E-Commerce infrastructure to facilitate the needs of today’s global consumers by providing fast and high-quality service to its users using the latest technology.

As a company that invests in the future; GLAMIRA aims to expand its business and play a leading role in customisable textile, leather, cosmetics, and home accessories products. As a part of this mission, GLAMIRA intends to create a shoe and handbag collection for Fashion Week 2023. We are on the way to become a company that constantly renews itself by collaborating with celebrities that reflect our brand identity and vision.